Book Review: Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done by Mark E Green

Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done by Mark E Green

George S. Patton once said, “A good plan violently executed now is better than a perfect plan executed next week”.  This could be a very good tip to many CEOs today.

The book Activators: A CEO’s Guide to Clearer Thinking and Getting Things Done by Mark E Green seeks to help CEOs, and others in leadership, overcome their fears and execute their plans.

This book is well-written and full of exercises to help leaders realize that the most important thing they can do is to formulate a plan, any plan, and get started.

To often, businesses fail because the leaders won’t make decisions and stick with them.

Activators also tells leaders about making those hard decisions to fire high achieving employees who have become toxic to the company or jettison projects that just aren’t working.

The only real problem I saw in this book is that some of the graphics, especially those written in yellow, are hard to read.

If you know someone in a leadership role in any business, large or small, you will want to give them their very own copy of Activators.

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

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Book Review: Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs

Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs

Many of we baby boomers see the Millennial Generation as a bunch of work-brittle, entitled, lazy, people who expect to be paid for not working. Many of us have experienced this first hand.

In the book Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs, we are told that nothing could be further from the truth.

So, the question here is, do you trust what you see and experience or what an author tells you is the truth?

Readers are also told why we should adapt our way of looking at this generation.  The tone of the book appears to be, “Just deal with it”. We are given a lot of WHY we should just deal with it and only a little of HOW to deal with it.

There may be a little truth to what the author teaches. The fact remains that we are in a job seekers’ market because this generation switches jobs often and expects to be paid well while being trained. This book could well make the case that we have developed a new career, “Trainee”. Meanwhile, more and more jobs go overseas to places where people WILL work.

The book is well written and does provide some excellent advice.  However, reading this book won’t solve your problem. What it will do is make you feel a lot less empowered and, if you are the owner of a company, will probably make you want to close up shop or move to another country.

In the book, the author speaks of how ethical this generation is.  There may be some validity to that but, readers should trust what they see in the real world and not what they read in a book.  This is the same generation that often cheated on tests in college and also expected good college grades for very subpar work.

We can only give Creating Sales Stars a mediocre rating and very little in the way of recommendation.  This isn’t so much because the writing is flawed; it isn’t. We give it an average rating because the premise is flawed.

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Book Review: Book Review: Master Your Business Cash Flow: Grow the Company You Love, Live the Life You Want Now by Albert J. Zdenek

Book Review: Master Your Business Cash Flow: Grow the Company You Love, Live the Life You Want Now by Albert J. Zdenek

Cash is king! Anyone who owns a business, or is learning about business, is taught that early in their education.

In his new book, Master Your Business Cash Flow: Grow the Company You Love, Live the Life You Want Now, Albert J. Zdenek gives business owners a few more tools for their toolbox.

It is unlikely that Zdenek and I will ever see eye to eye when it comes to debt. However, one must realize that his company is valued in the millions, whereas the company my wife Suzanne and I have has a net worth of negative 205.80. Yes, we managed to reach that level with a grand total of 34¢ in revenue.

All joking aside, Zdenek makes a very good case for using debt to finance your business. It does make sense to use other people’s money whenever you can to finance your business.

Having once worked as a collection agent, it is hard for me to understand that there are people who are backed up about asking people for the money they owe their company.

We give Master Your Business Cash Flow all five stars and a pumpkin spice latte. We think you will, too.

We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Book Review: Eat This Mr. President: How a Brazilian Immigrant Went From Truck Driver to Millionaire in 4 Years by Marcos Jacober

Eat This Mr. President: How a Brazilian Immigrant Went From Truck Driver to Millionaire in 4 Years by Marcos Jacober

What would you be willing to pay to learn how to make millions of dollars? Would it be worth it to you to spend less than $20 to learn many of the secrets one man used to make millions?

In his book Eat This Mr. President: How a Brazilian Immigrant Went From Truck Driver to Millionaire in 4 Years, Marcos Jacober reveals many of the strategies he used to make millions in real estate tax liens.

This book is a relaunch of his previous book The Secret to 24% Returns Guaranteed By Law!: How a Brazilian Immigrant Went From Truck Driver to Millionaire in Four Years.

Some may see this book as a glorified sales brochure that you pay for. It isn’t. Readers are provided with most of the information they need to get started investing in tax liens. There is also a free website which provides the reader with most of the rest that is needed to get started.

Any information this book does not provide must come from the individual county or tax district. The potential investor must do a little leg work that Mr. Jacober simply could not provide because it is determined on a county by county basis.

We give Eat This Mr. President: How a Brazilian Immigrant Went From Truck Driver to Millionaire in 4 Years by Marcos Jacober and the previous version, The Secret to 24% Returns Guaranteed By Law!: How a Brazilian Immigrant Went From Truck Driver to Millionaire in Four Years all five stars. It is entertaining and informative.

We were sent a complimentary copy of booth of these books. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Book Review: Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyên Trần and Jackie Horne

Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyên Trần and Jackie Horne

It is unusual to find a book like Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyên Trần and Jackie Horne. It works well as a casual reading experience about business. It also works well as a source of historical information.

In this book, readers learn a little about the history of Vietnam and the surrounding areas. Readers learn about the perceptions the Vietnamese people have of the United States of America and the rest of the world.

By now, you may be thinking that this book only works as a business book and a history book. It also gives readers an insight into how families can, and perhaps should, relate to one another.

This book works as a book to inspire small business owners as they seek to compete with larger companies. This book works also as a biography of the founder and founding family of one of the largest companies in Vietnam, as well as a biography of the author.

If you are in business and want to compete on a global level, you should read this book. It should help you understand a little better about how to think like the culture you are trying to market to.

We give Competing With Giants all five stars. We think it is written well and provides a wealth of information from the perspective of someone other than a Western business person. It would make a great textbook.

We were sent a complimentary PDF copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Book Review: Creative Economy Entrepreneurs: From Startup to Success: How Startups in the Creative Industries are Transforming the Global Economy by Alice Loy and Tom Aageson

Creative Economy Entrepreneurs: From Startup to Success: How Startups in the Creative Industries are Transforming the Global Economy by Alice Loy and Tom Aageson

Usually I, David, zone out when I hear the word creative. It has been said that I don’t have an artistic bone in my body and that I have never had an original idea.

However, if I had zoned out when I was reading Creative Economy Entrepreneurs: From Startup to Success: How Startups in the Creative Industries are Transforming the Global Economy by Alice Loy and Tom Aageson, I would have missed a lot.

This book works well for creatives as well as for budding entrepreneurs of any genre. The book would be interesting to those into business history as well.

This book should be read by government officials around the world, no matter what level of government they are in.

We give Creative Economy Entrepreneurs all five stars. It surprised me that it was so interesting and so well-researched.

We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

Book Review: The Essential Habits Of 6-Figure Bloggers: Secrets of 17 Successful Bloggers You Can Use to Build a Six-Figure Online Business by Sally Miller

The Essential Habits Of 6-Figure Bloggers: Secrets of 17 Successful Bloggers You Can Use to Build a Six-Figure Online Business by Sally Miller

We have been bloggers for many years and often ask ourselves, “What should we do to earn any revenue from our blogs and YouTube Channel?”

The Essential Habits Of 6-Figure Bloggers: Secrets of 17 Successful Bloggers You Can Use to Build a Six-Figure Online Business by Sally Miller does not provide a specific answer to that question because there is no one right thing that will work for every blog or YouTube channel.

However, Miller does provide some guidance by questioning 17 different bloggers, who have been successful, about what they did and how they did it.

Readers are given some insight into what worked for these six figure bloggers, and what did not. Readers are given a lot of different ideas to use on their blogs and suggestions for improvement.

The Essential Habits Of 6-Figure Bloggers may or may not help you reach six figures, but it will help you improve your blog. We give it all five stars. We think you will, too.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

Book Review: The Future is Smart: How Your Company Can Capitalize on the Internet of Things–and Win in a Connected Economy by W. David Stephenson

The Future is Smart: How Your Company Can Capitalize on the Internet of Things–and Win in a Connected Economy by W. David Stephenson

This is one of those cases that we did not know what we did not know. In the book The Future is Smart: How Your Company Can Capitalize on the Internet of Things–and Win in a Connected Economy by W. David Stephenson, the author tells his readers some pretty amazing things.

Who knew that we needed wireless dumpsters? We would have to say that this book has truly been an eye-opener.

Stephenson does a great job at explaining this new technology so that even a big ol’ redneck can comprehend it.

The Future is Smart is very well-written and engaging. We give it all five stars. This book is something that anyone in business should read for new ideas. It is also of interest to the average person. Many of the examples listed are products we use every day and readers will recognize them.

We were sent a complimentary review copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

Book Review: Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina

Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina

The book title Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina promises a lot, but doesn’t really deliver on that promise.

I, David, believe that Sicina lost me on page 56 when he suggested that Henry Ford’s statement that customers could have any color they wanted, as long as it was black caused the birth of General Motors. Alfred P. Sloan discusses, in great detail, this occurrence in his book My Years With General Motors.

Ford’s statement was in response to what General Motors was doing in regards to making their vehicles available in a variety of colors. It was NOT the reason General Motors was born; they had been around a long time at that point.

If the author could not be accurate with something I know, how could I be sure he was correct in his analysis of the other companies?

In my opinion this book could have been better with a few more examples of businesses that failed and why, and less on the academic mumbo jumbo.

We give Learn from Failure three stars and that is being generous. It simply is not the kind of book that draws the reader into it. We devour business books ravenously, but this one was a sleeper.

We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

Book Review: The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding

The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding

Available September 24, 2018

By now, most of our blog followers know we read a lot of business related books. Out of the many, many books on customer service, I (David) would have to say that The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding is by far the best.

One of the strongest points Belding makes is that outstanding customer service is a moving target. Back in the 1960s, a store would be considered to be outstanding if they had convenient parking and a clean restroom. Those things are now expectations and not an example of outstanding customer service.

Belding takes his readers on a delightful journey (imagine an old redneck using terms like “Delightful”) with a young man who is tasked with improving his company’s customer experience.

This book reads a little like Who Moved My Cheese. By this we mean that there is a story that, at first glance, is just a cute little story but, after a while, the reader learns that they actually learned something.

We give The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty all five stars. We wish some online booksellers would read the part where the team discusses how their customers contact them.

We were sent a complimentary advance review copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.