Book Review: Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs

Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs

Many of we baby boomers see the Millennial Generation as a bunch of work-brittle, entitled, lazy, people who expect to be paid for not working. Many of us have experienced this first hand.

In the book Creating Sales Stars: A Guide to Managing the Millennials on Your Team by Stephan Schiffman with Gary Krebs, we are told that nothing could be further from the truth.

So, the question here is, do you trust what you see and experience or what an author tells you is the truth?

Readers are also told why we should adapt our way of looking at this generation.  The tone of the book appears to be, “Just deal with it”. We are given a lot of WHY we should just deal with it and only a little of HOW to deal with it.

There may be a little truth to what the author teaches. The fact remains that we are in a job seekers’ market because this generation switches jobs often and expects to be paid well while being trained. This book could well make the case that we have developed a new career, “Trainee”. Meanwhile, more and more jobs go overseas to places where people WILL work.

The book is well written and does provide some excellent advice.  However, reading this book won’t solve your problem. What it will do is make you feel a lot less empowered and, if you are the owner of a company, will probably make you want to close up shop or move to another country.

In the book, the author speaks of how ethical this generation is.  There may be some validity to that but, readers should trust what they see in the real world and not what they read in a book.  This is the same generation that often cheated on tests in college and also expected good college grades for very subpar work.

We can only give Creating Sales Stars a mediocre rating and very little in the way of recommendation.  This isn’t so much because the writing is flawed; it isn’t. We give it an average rating because the premise is flawed.

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

PS Annie! is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

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Book Review: How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA by Martyn R. Lewis

How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA by Martyn R. Lewis

Available August 15, 2018

If you are like us, you have read countless books on selling. By now you probably are thinking, another program du jour on selling, right?

Wrong. How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA stands all that sales training on its ear.

This book is really targeted more towards B2B selling than those of us in B2C selling. However, there is still a wealth of information for all in sales.

You won’t get away from those graphics that it seems every sales improvement program thinks are the only tool in the toolbox.

Other than that, the material is presented in a simple, straightforward manner that is easy to read and understand.

If you are in B2B sales, How Customers Buy…& Why They Don’t is an important tool for you. If you are in other sales, this may help you as well.

We give it all five stars.

We were sent a complimentary advance reading copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

Book Review: How To Be A GREAT Salesperson…By Monday Morning!: If You Want to Increase Your Sales Read This Book. It is That Simple by David R Cook

How To Be A GREAT Salesperson…By Monday Morning!: If You Want to Increase Your Sales Read This Book. It is That Simple by David R Cook

We have read countless books on selling. Some of these books were by salespeople recognized the world over as the top salesperson in their field. We have never heard of David R. Cook, until now.

In How To Be A GREAT Salesperson…By Monday Morning! Cook provides several of the key ingredients to becoming a top salesperson. The book is easy to read and a very fast read.

We are concerned that it does not contain “The Secret Sauce” of selling. Obviously, Cook knows what he is doing. According to Cook, he has been the number one salesperson in every sales organization he has been in.

There are two things that a salesperson must do in order to have more sales. The first one, Mr. Cook alludes to when he says practice, practice, practice. That key ingredient is get out and see the people.

We have been privileged to observe three of the most successful salespeople in their particular organizations and the one thing that all of them do, and we are sure Mr. Cook does as well, is build rapport.

The three greatest salespeople we have seen, one from NCR, one from the U.S. Chamber of Commerce, and the third from a Fortune 500 company that is in the death industry, is that they never mentioned their product or that they were selling until the potential customer did.

Up to that point, the salesperson was talking about the customer and HIS business or HIS family. Never once was the product even mentioned. We are sure if Mr. Cook analyzed his selling style, he would see that he spends most of his time talking about everything but the product.

We give How To Be A GREAT Salesperson…By Monday Morning! all five stars. We think it is very well-written and would be an excellent tool in any salesperson’s toolbox. Grab two copies today. One copy to keep at home on your nightstand and one to keep with you at all other times. Read it and re-read it until the pages fall out. Then, buy more copies. Your sales WILL increase if you use the tools Mr. Cook has given you. But, you must actually use them.

We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.