Press Release: SURE PETCARE’S ANIMO PROVIDES A GREATER UNDERSTANDING OF YOUR DOG’S BEHAVIOR AND WELL-BEING

SURE PETCARE’S ANIMO PROVIDES A GREATER UNDERSTANDING OF YOUR DOG’S BEHAVIOR AND WELL-BEING

Sure Petcare’s new state-of-the-art activity and behavior monitor for dogs, Animo, learns and reports the unique activity and behavior patterns of your pet.

Cambridge, UK (Nov. 28, 2018) – Pet product specialist Sure Petcare today announced the launch of Animo https://youtu.be/PREvQwNoGEE, the lifelong activity and behavior monitor which learns and accurately interprets the unique behavior and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep, as well problem behaviors such as shaking, scratching and barking. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalized pet care.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes. Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

Animo connects to the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behavior reports by day, week, month or year. The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Key features of Animo and the Sure Petcare app include:

Activity: Set and monitor daily activity goals, check last walked time and view activity reports by day, week, month and year.

Sleep Quality: Hour-by-hour sleep quality report throughout the night; a poor night’s sleep can be an indication of stress, discomfort or illness

Calories: track the calories burnt by your dog and compare this to a recommended daily target based on their breed, age and weight

Behavior tracking: receive alerts for increased barking, scratching or shaking

Connect with family and friends: Animo can be synced by any member of your app household and owners can share access to the app with their friends and family.

“We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behavior and activity over time, which may signal changes in their pet’s health and wellbeing.” said Nick Hill, founder and CEO of Sure Petcare. “Animo is the result of a collaboration between Sure Petcare and our sister company within the Antelliq group. Over the past 18 months we have combined Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviorists to create a product which will change the lives of dogs of all breeds, ages and sizes.

From the moment Animo is attached to a dog’s collar, its suite of algorithms begins to learn the animal’s unique patterns of movement; accurately interpreting them and reporting their corresponding activity and behavior types to the owner via our smartphone app. This means that Animo can tell owners more about their dog than they’ve ever known before – it will be a game changer for the dog tracking market and is far more than an activity monitor, it is the essential lifelong companion for your dog.”

Jon Bowen, Royal Veterinary College vet and animal behaviorist said: “Because we spend so much time with our dogs we think we know how they feel, but the reality is that we often miss things. Our dogs can’t tell us that they are starting to have problems sleeping because they are in pain. They can’t tell us they are getting stressed or upset by something while we are at work, or whether they really go on good long walks with the dog walker. Even when we go on a walk with our dog, we may not notice that they are gradually becoming less playful and energetic, so we don’t detect early signs of health problems like arthritis or heart disease. Using monitoring we can get a much greater insight into what is really going on with our dogs, so we can spot the first signs of a problem. But monitoring isn’t all about picking up signs of poor health; if we monitor our dogs we can aim to make their lives better and more enjoyable. For example, identifying the activities they really like, doing more of those things and making an effort to pack more fun into every walk instead of just plodding. Having said this, the most critical aspect of monitoring is accuracy. This is where products like Animo have a real advantage, because If we are going to take action based on what a monitor tells us, we need to have real confidence in the quality of information.”

Pet tech continues to be a growing industry, with the global market expected to increase to $2.36bn by 2022, according to Grand View Research. In 2017, UK dog owners spent a whopping $10 billion on general products and services for their animals.

Animo is available to purchase online today (October 2018) at surepetcare.com, and in the coming weeks from leading pet retailers* for an MSRP of $79.99.

Sure Petcare app

The Sure Petcare app-Animo is available for free download on the App Store (iOS 9 or later) and Google Play (Android 4.4 or later). Desktop requirements: latest version of Safari, Chrome, Firefox or Internet Explorer on Mac OS X v10.9 or later and Windows 7 or later.

Company Information

Sure Petcare is a trading name of SureFlap Ltd.

About Sure Petcare

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways.

Founded in 2007, Sure Petcare has developed an award-winning range of microchip-operated pet doors and feeders including the Microchip Cat Flap, the Microchip Pet Door, Microchip Pet Feeder and Sealed Pet Bowl, which solve many problems commonly experienced by pet owners.

Sure Petcare launched its first connected product, the Microchip Pet Door Connect in 2017, which enables pet owners to control the pet door using an app. The SureFlap Microchip Cat Flap Connect joined the range of connected products in June 2018, with the near-term product roadmap featuring a portfolio of connected products designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide a greater understanding of their pets’ health and wellbeing.

Sure Petcare products have been used by pet owners across the globe for ten years. The company sells direct, through retail stores and veterinary practices in 35 countries.

For further information visit www.surepetcare.com.

 

Press Release: Pet Diabetes Month Stresses Importance of Identifying the Signs

Pet Diabetes Month Stresses Importance of Identifying the Signs

AUSTIN—An estimated one in 300 adult dogs and one in 230 cats in the U.S. suffer from diabetes, according to the U.S. National Library of Medicine. These statistics stress the importance of observing National Pet Diabetes Month in November, marking a time for pet owners to educate themselves on the signs of diabetes and its risk factors. Reliable and accurate information on diabetes can be found on TexVetPets.org, the veterinary professional-written and peer-reviewed pet health website of the Texas Veterinary Medical Association (TVMA). The website’s article on diabetes covers common signs, such as lethargy, excessive thirst and frequent urination; diagnostic testing; treatment options and prognoses: www.texvetpets.org/article/diabetes-mellitus-in-your-dog-and-cat.

Pet owners will learn that if their pets are showing signs of diabetes, it is vital to take them to be examined by their veterinarian because these signs may mean their pet is diabetic. With early diagnosis and proper care, a pet with diabetes can live a happy, healthy and active life.

Diabetes Management Varies for Dogs and Cats

Diabetes is caused by the body’s inability to process or release proper amounts of insulin, resulting in high blood glucose levels. Treating diabetes in dogs most often requires insulin injections, but in cats, it can sometimes be managed by weight loss and diet changes. Once your veterinarian has diagnosed a pet with diabetes, he or she will determine the most effective management plan for the owner to follow.

“Diabetic animals require frequent monitoring, including blood tests, and insulin-dependent diabetics typically require injections every 12 hours,” said TVMA Past President Lori Teller, DVM, DABVP, CVJ, who serves as a clinical associate professor of telehealth at the Texas A&M University College of Veterinary Medicine & Biomedical Sciences (CVM) Veterinary Medical Teaching Hospital (VMTH) in College Station, Texas. “It is much easier to prevent diabetes than it is to treat it, especially in cats, so maintain your pet at an appropriate weight and get regular veterinary exams. If your pet is displaying the signs of diabetes, have it examined very soon before it progresses to a life-threatening state.”

Obesity, Age and Genetics Increase Risks of Pets Developing Diabetes

While diabetes can’t always be prevented, obesity has shown to be a contributing factor, especially in cats. Other risk factors in dogs include age, genetics and intact females. Dog breeds that have a higher risk of developing diabetes include cocker spaniels, pomeranians, golden retrievers and dachshunds. Age, genetics, disorders such as chronic pancreatitis or hyperthyroidism and neutering in males are among the risk factors in cats.

There is no cure for diabetes, so effective management of the disease is crucial to your pet’s quality of life. Partner with your veterinarian to establish a treatment to ensure a happy and active life for your pet.

About the Texas Veterinary Medical Association

Founded in 1903, the Texas Veterinary Medical Association is a professional association composed of more than 3,900 veterinarians committed to protecting public health, promoting high educational, ethical and moral standards within the veterinary profession and educating the public about animal health and its relationship to human health. For more information, call 512/452-4224 or visit www.tvma.org.

 

Ways to Keep Your Dog Healthy

 

Ways to Keep Your Dog Healthy

Do you have a canine friend that you care about a great deal? If this is the case, you need to take the precautions to make sure that your dog is always in the best of health. There are a variety of ways that you can do this. Always remember that neglecting even a single element of your dog’s health regimen could have negative consequences on your pet. You would be wise to educate yourself as much as possible regarding what a dog needs to stay healthy. This is especially important if you just became a dog owner for the first time. Here are several methods to ensure that your dog has a long and happy life.

1. Make sure that your dog gets an adequate amount of exercise.

A dog needs exercise just as much as a person does. Therefore, you need to take the time out of your schedule to take your dog for a walk on a daily basis. This might be hard for you to do if you have a full-time job and other commitments that take up your time. However, you made a commitment when you became a pet owner. It is your responsibility to ensure that your dog is happy and healthy. A dog that is not getting enough exercise on a daily basis will eventually start to develop more serious health problems. You might want to think about hiring a professional dog walker to take your dog for a walk if you do not have the time to do so. Giving your dog enough exercise is especially important if you live in an apartment with no yard for your dog to run around in.

2. Take your dog to a veterinarian on a regular basis.

You probably go to a doctor for a physical examination at least once every year. This is a smart decision on your part. Being proactive where your health is concerned allows you to discover any health problems before they become very serious. You should apply the same logic to the health of your dog. Find a very reputable veterinarian in your area who has many years of experience. Schedule regular appointments to have your dog evaluated by the veterinarian. This person can give you advice about certain things you need to be doing to help your dog stay healthy. The veterinarian might also prescribe medication for your dog to take. You can also shop with Vet Products Direct for dog worming products.

3. Only feed your dog the healthiest foods.

Giving your dog a lot of exercise is great. However, that will not mean very much if you are allowing your pet to eat foods that do not have any health benefits. This is why you need to take as much interest in the health of your dog as you do with your own. Ask your veterinarian to recommend some foods to you that will help to keep your dog healthy. There are certain foods that will make your dog’s immune system stronger. Carefully read the labels of all the foods you are feeding to you dog. This will give you a clear understanding of what is going into your dog’s body. You can then buy foods that will give your canine friend a balanced diet.

4. Brush your dog’s teeth twice every day.

The same problems that can develop in your own mouth when you do not brush your teeth regularly can happen in your dog’s mouth. This is why you need to pay very close attention to the oral hygiene of your dog. Take the time to brush your dog’s teeth twice every day. Doctors have linked many organ problems to poor oral hygiene. This means that your dog could face serious health problems if you neglect its oral hygiene. Get instructions from your veterinarian about the products you should buy and the proper brushing technique you should use.

 

 

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